All results
E-commerce
Adorn Cosmetics
Prospecting and retargeting split with UGC-style creatives and a catalog campaign for repeat buyers.
Markets:
- UAE
- Saudi Arabia
- 3.7x
ROAS
- $62,000
Revenue from ads
- 1,150
Purchases
- $14.80
Cost per purchase
The Challenge
Adorn Cosmetics had rising acquisition costs and no clear way to bring past customers back to buy again.
The Strategy
- Separate prospecting and retargeting campaigns with their own budgets
- UGC-style creatives built around product application and reviews
- Catalog campaign aimed at repeat buyers
- Conversions API setup to improve purchase attribution
The Results
Before
- ROAS
- 1.6x
- Cost per purchase
- $26.90
After
- ROAS
- 3.7x
- Cost per purchase
- $14.80
- ROAS improved from 1.6x to 3.7x.
- $62,000 in ad-attributed revenue from 1,150 purchases.
- Cost per purchase fell from $26.90 to $14.80.
Tools Used
- Meta Ads
- Meta Pixel and Conversions API
- Zapier
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