All results
Lead Generation
SA Consultants
Tax advisory and business setup firm based in Dubai. Multi-market Meta lead generation campaigns built on a funnel strategy, with ad account structure organized around creative-based targeting.
Markets:
- UAE
- Canada
- New Zealand
- 411
Leads
UAE campaign
- $7.44
Cost per lead
- 71%
Below peer median
vs. $25.90 peer median cost per lead
The Challenge
SA Consultants needed a steady flow of qualified leads for tax advisory and business setup services across three markets with very different costs.
The Strategy
- Full-funnel campaign structure
- Creative-based targeting approach to ad account structure
- Separate campaigns per market (UAE, Canada, New Zealand)
The Results
- The UAE campaign delivered 411 leads at a $7.44 cost per lead.
- Separating markets and creatives made testing cleaner and easier to read.
- Lead cost stayed well under the $25.90 peer median.
Tools Used
- Meta Ads
- HubSpot
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