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Arslan Rashid

Results

Results That Show Up in Revenue, Not Just Dashboards

Meta Ads, CRM automation and performance measurement for businesses across Gulf and Southeast Asian markets.

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Leads from one UAE campaign
411
Cost per lead
$7.44
Below peer median CPL
71%
Return on ad spend
4.2x

Case studies

Client Work by Vertical

Showing 5 case studies

  • SA Consultants

    Lead Generation
    • UAE
    • Canada
    • New Zealand

    Multi-market Meta lead generation campaigns built on a funnel strategy, with ad account structure organized around creative-based targeting.

    411

    Leads · UAE campaign

    View case study: SA Consultants

  • Gate Tours

    Travel B2B
    • UAE
    • Saudi Arabia

    B2B lead generation targeting travel agents and corporate travel buyers with a funnel built around gated rate sheets.

    186

    Qualified agent leads

    View case study: Gate Tours

  • Azgard Real Estate

    Real Estate
    • UAE
    • Pakistan

    Always-on lead generation for property launches with instant lead-form follow-up and CRM routing.

    320

    Property inquiries

    View case study: Azgard Real Estate

  • Mingle Seasoning

    E-commerce
    • Malaysia
    • Singapore

    Catalog and creative testing with a cold-to-warm retargeting structure for a food brand.

    4.2x

    ROAS

    View case study: Mingle Seasoning

  • Adorn Cosmetics

    E-commerce
    • UAE
    • Saudi Arabia

    Prospecting and retargeting split with UGC-style creatives and a catalog campaign for repeat buyers.

    3.7x

    ROAS

    View case study: Adorn Cosmetics

Measurement

How I Measure Results

Platform-reported numbers are a starting point, not the verdict. Ad platforms tend to over-credit themselves, so I judge performance on MER and blended ROAS, tied back to what your CRM and revenue data actually show.

  • Blended ROAS

    Total revenue divided by total ad spend across every channel, so no single platform gets credit for the same sale twice.

  • MER

    Marketing efficiency ratio: total revenue against total marketing spend. The clearest check on whether growth is profitable.

  • Cost per qualified lead

    Spend divided by leads your sales team confirms as real opportunities, not every form fill the platform reports.

Want results like these?

Let's look at your current campaigns, tracking and CRM setup, and where the biggest gains are likely to be.

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