All results
Travel B2B
Gate Tours
B2B lead generation targeting travel agents and corporate travel buyers with a funnel built around gated rate sheets.
Markets:
- UAE
- Saudi Arabia
- 186
Qualified agent leads
- $11.20
Cost per qualified lead
- 3.4x
Lead-to-booking-inquiry improvement
The Challenge
Gate Tours relied on referrals and trade events to reach travel agents. Paid campaigns had produced volume, but few leads were real buyers who went on to request bookings.
The Strategy
- Gated seasonal rate sheets as the lead magnet, aimed at agents and corporate travel buyers
- Lead forms with qualifying questions on company type and monthly booking volume
- Retargeting of rate-sheet viewers with package and itinerary creatives
- CRM routing so qualified agents reached the sales team the same day
The Results
- 186 qualified travel agent and corporate buyer leads.
- Cost per qualified lead held at $11.20.
- Lead-to-booking-inquiry rate improved 3.4x.
Tools Used
- Meta Ads
- Meta Pixel and Conversions API
- HubSpot
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