All results
E-commerce
Mingle Seasoning
Catalog and creative testing with a cold-to-warm retargeting structure for a food brand.
Markets:
- Malaysia
- Singapore
- 4.2x
ROAS
- $48,500
Revenue from ads
- 1,310
Purchases
- $9.30
Cost per purchase
The Challenge
Mingle Seasoning was spending on broad prospecting with little structure, so return on ad spend was low and it was unclear which creatives drove purchases.
The Strategy
- Structured creative testing for recipe and product-demo concepts
- Catalog campaigns for dynamic product retargeting
- Cold-to-warm funnel separating prospecting from retargeting budgets
- Pixel and Conversions API setup for reliable purchase tracking
The Results
Before
- ROAS
- 1.8x
- Cost per purchase
- $17.40
After
- ROAS
- 4.2x
- Cost per purchase
- $9.30
- ROAS improved from 1.8x to 4.2x.
- $48,500 in ad-attributed revenue from 1,310 purchases.
- Cost per purchase fell from $17.40 to $9.30.
Tools Used
- Meta Ads
- Meta Pixel and Conversions API
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